Almost every founder, SDR, AE, or Sales Agency uses email as their primary means of reaching out to prospects in their Ideal Customer Profile (ICP).

Emails have proven to be a powerful tool.

However, have you noticed the surge in cold emails over the past one/two years if not more?

Thanks to email automation tools and AI-generated content, email as a channel today is being overused and often abused.

So, how do you stand out in this crowded space?

Here are 4 key learnings from our experience:

1. Content: Keep your emails short, crisp, and to the point.

2. Point of View: Think from the buyer's perspective - it's not about you, it's about them. Address their current pain points instead of showcasing your product's potential. Remember, painkillers sell more than vitamins!

3. Personalization: Show that you've done your research. Personalize your emails with details specific to the recipient, even if it's not directly related to your product or offerings.

4. Consistent Positioning: Include links to your website, LinkedIn profile, and other relevant resources. Ensure your email, social media, and website are aligned to reinforce your positioning.

Cold emails have become tougher, but when done right, they can yield excellent results.