🎯 Objective

To source high buying-intent leads who want to BUY and want to BUY NOW.

β›³Β End Goal

To understand & find the right lead-sourcing channel that works best for your company and direct your investments accordingly.

πŸ‘‹πŸ»Β Getting started

You are here, in this resource center, because you want to learn about lead sourcing strategies and supercharge your sales funnel with qualified leads.

We’ll be primarily focused on selling B2B SaaS in the US πŸ‡ΊπŸ‡ΈΒ market, however the strategies can be applied in general as well.

We’re excited to have you. Let’s walk through a sneak peek at what you can expect from this library.

<aside> ⚠️ (It’s a work-in-progress document wherein we’ll be adding new sections and updating the content every few days. We’ll learn together and uncover potential lead-sourcing channels in detail, sharing insights and best practices to help you optimize your lead-generation efforts.

</aside>

πŸ“„Β Lead Sourcing Channels

πŸ“ž 𝐂𝐨π₯𝐝 π‚πšπ₯π₯𝐒𝐧𝐠: Once a staple in sales, cold calling is a huge challenge today. We'll explore its effectiveness and why a majority of the sales reps are not getting the desired results.

πŸ“¨ π„π¦πšπ’π₯𝐬: Emails remain a powerful tool for establishing a connection with prospects. We'll discuss how to stand out in a crowded inbox, leveraging personalization, and establishing trust.

🟦 π‹π’π§π€πžππˆπ§: LinkedIn provides an advantage by putting a face to your name and helping you build personal credibility. We'll share strategies to enhance your LinkedIn outbound sales motion.

🎈 π„π―πžπ§π­π¬: Event-led growth requires significant investment but can yield substantial rewards. We'll highlight the benefits, challenges, and tips for making the most of your event participation.

🀝 π‘πžπŸπžπ«π«πšπ₯𝐬: Referrals have proved to be beneficial but it takes time to build that credibility to source references.

1. 𝐂𝐨π₯𝐝 π‚πšπ₯π₯𝐒𝐧𝐠

Why Cold Calling doesn’t work anymore? πŸ€”

2. Emails

Mastering Sales Prospecting with Emails πŸš€

3. π‹π’π§π€πžππˆπ§

Leveraging LinkedIn for Sourcing Qualified Leads πŸ”—

4.Β Events

Leveraging Events for Lead Sourcing πŸ₯

5. π‘πžπŸπžπ«π«πšπ₯𝐬

Referrals in B2B SaaS generate the highest quality leads🌟

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